The Reach Out campaign is all about checking in on your friends. It focuses on mental health and the importance of showing support to those who are important to you.
I wanted to experiment with the color palette for this campaign. I tried using as many different combinations as I could while still retaining a consistent look and feel across the different deliverables. The consistent half-tone pattern present in each piece ties them all together and helps create the friendly personality I intended for this campaign.
